Articles Tagged ‘Fiona Stevenson’

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Why do ‘big ideas’ seem so elusive?

The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

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The Idea Suite bolsters leadership team

Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.

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Why does innovation fail?

Hotspex’s Shelli Baltman and Fiona Stevenson on why your idea suffered death by a million cuts.

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Doing simple sh*t well

Hotspex’s Fiona Stevenson and Shelli Baltman rant against the over-complication of innovation.

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Finding freedom in a cage

Hotspex’s Fiona Stevenson and Shelli Baltman look at the dangers of blue-sky thinking and why boundaries are critical to great innovation.

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Changes to the Agency of the Year Awards

This year’s show will be at a new venue and will allow the audience to vote for their favourite agency video in real time.

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Kids + alcohol = book deal

“Reasons Mommy Drinks,” a humorous blog by marketer Fiona Stevenson and CD Lyranda Martin-Evans, has been turned into a book, with a print campaign launching in September.

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Fiona Stevenson moves to Hotspex

The former new business lead at P&G takes on the role of director of innovation at the Toronto-based agency.

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Made you laugh

We asked a couple of industry insiders, known for their funny bones, to weigh in on a few of the funniest commercials of the past year.