Articles Tagged ‘Fisherman’s Friend’

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Fisherman’s Friend is telling a few tall tales

The brand is bringing the focus back to imagery of fishermen and trawlers to talk about why its product works.

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CASSIES Bronze: Fisherman’s Friend tackles first world problems

The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.

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Fisherman’s Friend forges ahead with Suck It Up

The brand’s new online spots are part of a series that have helped it reach significant sales growth.

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2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

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Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

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Check it out: Fisherman’s Friend gets tough

Guys used to bare-knuckle box, so you can “suck it up” when you get a cold, the brand says.

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Giants & Gentlemen wins Fisherman’s Friend

The Toronto agency will launch a new campaign for the 150-year-old brand in time for next cold and flu season.