Articles Tagged ‘Forrester’

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Canadian brands stagnant on customer experience

A Forrester report shows companies are struggling to continuously improve their CX and break away from competition.

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Who’s leading the digital transformation process?

Data from Forrester highlights the need for more CMOs to take charge.

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Keep your eyes on branding to soar above rivals

Keith Johnston, VP and research director at Forrester, on how to bring your brand to a new level.

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Will CX trump marketing in 2018?

Frank predictions from global consultancy Forrester suggest big changes for brand leaders.

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Predicting 2015′s top digital trends: infographic

From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.

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The new enablers

Sharing helps consumers process information, so it’s always worth making content people want to pass along, says Aldo Cundari.