Articles Tagged ‘Free’

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AToMiC Awards: Shifting perceptions

Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.

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Canon taps the creator community

How does a DSLR maker compete with the smartphone? Ditching ads that fall on “deaf ears,” the brand is taking a back seat by sponsoring content by creators, for creators.