Articles Tagged ‘Gen Z’

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It’s simple even though it’s not

Editor Jennifer Horn on why embracing a more nuanced understanding of gender is less complicated than it might seem.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Gen Z doesn’t see its identities shown in marketing

A report on the cohort’s understanding of sexual orientation and gender reveals a shortcoming for brands.

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Gen Z expect more from in-store

A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.

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Gen Z shopping in-store more often than online

A new segment-specific survey also finds that purchases are more influenced by friends and family than by influencers.

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What’s driving today’s shopper profiles?

WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.

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Wattpad rebrands to reflect inclusive approach

The writing platform is emphasizing the scope of its offering and speaking to its appeal among younger audiences.

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How will gen Z bank?

A new report offers a look at which channels teens are gravitating towards and the consumer appetite for emerging payment platforms.

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Ipsos’ most influential brands stable, except among Gen Z

A look at the annual ranking shows younger Canadians are thinking differently.

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What about Gen X?

A new report from Yahoo! takes a look at the demo that’s less talked about of late.