Articles Tagged ‘General Mills’

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Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

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Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”

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Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

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Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Yoplait Canada tackles a passion problem

As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.

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CASSIES Bronze: Rediscovering Nature Valley

Cossette’s campaign encouraged kids to disconnect from devices and reconnect with the outdoors.

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Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.

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Strategy Awards 2016 shortlists: Part Four

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.

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Check it out: Edge cereal takes on masculinity

The General Mills brand puts a twist on “for men”-style products in a new spot.

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Take a walk on the dessert side

Snack bars don’t scream “after dinner treat,” but that won’t stop Fibre 1 from tackling the evening.

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Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

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Liberté’s taste obsession

Its first-ever masterbrand approach highlights the quality of its plain-flavoured products.

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

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General Mills taps Jose Bautista after cereal selfies

The CPG co struck up the partnership after seeing the player’s social media love for its brands.