Articles Tagged ‘General Mills’

Yop

Yop targets convention-breaking teens

With “For the Better,” the yogurt brand takes a stand for youth working to change the world.

Honey Nut Cheerios-Canadian Author Paulette Bourgeois showcasing

Honey Nut Cheerios tells a story about bees

How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.

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General Mills runs character-themed sock promotion

A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.

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PRAOY Silver: The Colony Project holds its own

The offshoot agency has increased its staff and expanded to Montreal.

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Busting myths about Gen Z

Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.

PizzaPops

Pizza Pops are weird (and proud of it)

The General Mills brand embraces the odd, taking a new social approach to connect with teens.

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Nature Valley simplifies the great outdoors

A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.

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Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

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Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”

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Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

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Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Yoplait Canada tackles a passion problem

As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.

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CASSIES Bronze: Rediscovering Nature Valley

Cossette’s campaign encouraged kids to disconnect from devices and reconnect with the outdoors.

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Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.