Articles Tagged ‘General Mills’

bbtb

Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.

Screen Shot 2016-09-20 at 4.51.08 PM

Strategy Awards 2016 shortlists: Part Four

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.

edgedad

Check it out: Edge cereal takes on masculinity

The General Mills brand puts a twist on “for men”-style products in a new spot.

Workout 20Sec (0-00-16-03)

Take a walk on the dessert side

Snack bars don’t scream “after dinner treat,” but that won’t stop Fibre 1 from tackling the evening.

eia

Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

Liberte

Liberté’s taste obsession

Its first-ever masterbrand approach highlights the quality of its plain-flavoured products.

tacos

There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.

Cereal Product Images

General Mills taps Jose Bautista after cereal selfies

The CPG co struck up the partnership after seeing the player’s social media love for its brands.

Doolan.web

2015 Marketers of the Year

Check out the six winners who nabbed top honours this year.

Doolan

Marketer of the Year: The Doolan effect

A purpose-driven approach by General Mills’ director of marketing has brought new relevance to some of the country’s oldest brands.

yop screen grab

Yop’s youthful ambition

A new campaign from the General Mills yogurt brand hones in on teen activism.

shutterstock_89267485

Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

shutterstock_229761016

Up to the Minute: Green Giant’s new ho-ho-home

Plus: Omnicom’s new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.

Oatmeal-Crisp

Oatmeal Crisp mans up

The General Mills brand celebrates the competitive spirit to target males.

8861-BTS-3D

General Mills bets big on back-to-school

For the first time, the CPG co’s snacks, cereal and yogurt are joining forces on a back-to-school push.