Articles Tagged ‘General Mills’

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Which food brands are tops with Canadians?

“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.

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AOY Bronze: DDB’s partner quest

From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.

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Hunter Straker adds veteran CD

Gary Oakley brings 27 years of experience to help grow the agency’s branding and packaging design expertise.

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Embracing the Cheerios effect

Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.

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It’s time to grow a pair

Fathers are providing the marketing motherlode, says One Advertising’s Karen Howe.

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General Mills quests for men

A new cereal line just for dads is just the start of the food co’s plan to win back guys to the category.

General Mills cooks up new products

Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.

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General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.

Sunni.Cannes

Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

Copied from Media in Canada - charmhunters

Lucky Charms gets magically delicious at Fan Expo

The General Mills cereal brand has partnered with the Toronto-based event to target adults for the first time, by hosting a treasure hunt.

Copied from Media in Canada - YouMexiCan

Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”

Tommy Perez

Tribal DDB adds a creative director

Tommy Perez, who is former CD for California-based Juxt Interactive, will begin working out of the agency’s Toronto office, effective immediately.