Articles Tagged ‘General Motors of Canada’

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Connecting with drivers

Chevrolet and Volkswagen are both betting on teched-out cars to stay ahead of the auto industry curve.

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Chevy ‘sparks’ interest in the connected car

The automaker teased the “ultimate mobile device” as part of a launch campaign for the new model Spark.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).