Articles Tagged ‘General Motors’


GM launches Maven in Toronto

The automaker’s car-sharing service enters Canada with a message of affordability and access to the latest tech.


GMC lets you race a truck-pulled wagon

The truck brand puts a twist on one of the Calgary Stampede’s most popular events using virtual reality.


GM Canada sponsors its first hackathon

The automaker partners with Ryerson’s DMZ to explore the broader applications of AI in the category.

Carlton and Raptor bedtime story

Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.


Chevy ‘sparks’ interest in the connected car

The automaker teased the “ultimate mobile device” as part of a launch campaign for the new model Spark.


Chevy customizes the test drive

“Best Cruze Ever” aims to build excitement by making the test drive more convenient and personalized.

Aug 2004 cover

Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.

Matt Cammaert, president, Cheil Worldwide Canada

Cheil Worldwide leaves home

No longer exclusively a Samsung agency, Cheil is reinventing with former Euro RSCG VP Matt Cammaert heading up the Canadian division.


Chevy redefines itself

The brand launches its largest integrated campaign to introduce three new cars to the market.