Articles Tagged ‘Genevieve Bolduc’

Murale PDA 3

Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

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DanActive finds some strength

The Danone brand has your traffic jam cure, with a new campaign that preaches resilience and tries to connect emotionally with consumers.

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Why Danone has become drinkable

Activia’s newest product line targets busy, health-conscious women.