Articles Tagged ‘Geoff Craig’

H&S

Heart & Stroke’s big change

The first major brand refresh in over 60 years debuts alongside a new creative campaign.

ice bucket

So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

subaru

Separating the diehards from the fakers

Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback’s new campaign is for you.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

Drone Stills380

High performance: Subaru dodges drones

Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand’s appeal with performance vehicle lovers.

MaryMaddever2

Extreme CSR takes courage

Executive editor Mary Maddever on the new CSR: the cause social revolution.

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Cause marketing to the extreme

The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.