Articles Tagged ‘George Nguyen’

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In conversation: local vs. global

A couple of agency folks debate the merits of creative that crosses national lines versus whether brands should stick close to home.

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AOY Jury

Read up on this year’s panel of Agency of the Year judges.

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George Nguyen heads to New York

The former managing director of TBWA\Toronto moves to McKinney to lead the branch.

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The more things change, the more they stay the same

TBWA’s George Nguyen looks at the decline of long-term agency relationships, moving faster without a calendar and the future of agencies.

Putting the entrepreneur back in advertising

TBWA’s George Nguyen on embracing the practice of risk-taking in everyday business.

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Solving the right problems

TBWA’s George Nguyen on why we fail when we look for formulas.

Airline innovation takes off

From Delta’s in-air mentorship program to Virgin’s Google Glass attendant, airlines beef up the customer experience.

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The home run mentality

TBWA’s George Nguyen’s on why agencies will fail if they ask clients to take all the risk.

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Saying no to pitches

TBWA’s George Nguyen peeks behind the curtain on why an agency says thanks, but no thanks.

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TBWA\Toronto hires two digital experts

Lindsay Hutchinson (pictured right) joins the agency to lead its digital experiences and Lucia Mancuso (left) arrives as its director of digital and social strategy.

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TBWA’s George Nguyen on his new role

The new managing director at the Toronto office chats about the agency’s future and how he’ll push the shop creatively.

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TBWA\Toronto hires new managing director

George Nguyen joins the Toronto agency after heading up the network’s Vietnam office for four years.