Articles Tagged ‘Glenn Hollis’

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Manulife takes a swing at empowering Canadians

The brand enters the latest phase of its largest-ever national advertising effort, for its new Vitality program.

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Manulife appoints first Canadian CMO

Former Tim Hortons marketer Glenn Hollis joins the company to build its brand and integrate its marketing in Canada.

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Driving awareness, literally

Tim Hortons’ latest campaign started as a stunt, shifted into a focus group and acted as a sampling session before finally becoming a TV spot.

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Tim Hortons’ #tbt celebration

Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.

Tim Hortons celebrates half a century

Will quietly reflecting Canadians’ values be enough to stave off growing competition and resonate with a changing demographic?

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Tim Hortons travels back through time

For the brand’s 50th anniversary, it’s asking consumers to vote on what menu-item favourites to bring back.