Articles Tagged ‘Globe and Mail’

Gen Z

Gen Z shopping in-store more often than online

A new segment-specific survey also finds that purchases are more influenced by friends and family than by influencers.

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Canadian Young Lions adds a little complexity

How this year’s competition brief hopes to help us better compete on the international stage.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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Canadian Young Lions winners revealed

Creatives from DentsuBos, Sid Lee, BBDO and Zulu are among those headed to the festival in June.

RBC

RBC’s retirement reality

The bank uses a reality TV-inspired webisode to target the Boomer crowd.

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Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will judge this year’s best in creative, entertainment, tech and media innovation.

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Registration open for Young Lions and Young Marketers

Do you have what it takes to compete on the world stage in Cannes? Then you have until Feb. 18 to put your name forward.

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The battle’s on, everywhere

To win in digital, media cos have been busy beefing up catch-up services and launching original online content.

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Throwback Thursday: strategy in 1994

For our 25th anniversary, we’re travelling through time. In ’94 Walmart arrived and Judy John opened an agency.

Co-chair Judy Davey, EVP activation, ZenithOptimedia, addresses the audience

BCON Expo 2014

Did you miss the branded content conference? Our photo gallery will make you feel like you were part of the action (sort of).

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Young Lions finalists announced

The winners will be unveiled on Tuesday at the CMDC conference in Toronto.

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Screen Colons Canada gives Canadians a kick in the pants

The non-profit has launched a campaign to alert men and women nearing 50 that they should get screened for colon cancer.

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Aprais names Barbara Smith partner

The consultancy is focused on fostering better client/agency relationships.