Articles Tagged ‘Gold’

leoburnett_OPENER

AOY Gold: Leo Burnett’s winning vision

After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.

DDB_opener

DAOY Gold: DDB/Tribal Worldwide takes Gold for the team

The agency’s collaborative approach has helped it nab the digital Gold this year.

535_touche!

MAOY Gold: Touché!’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

555_mslgroup

PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.

IKEA.Clip2

Shopper Innovation Awards: Ikea schools Winnipeggers

The Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.

14164_11478

Shopper Innovation Awards: Sport Chek runs a social strategy

The sports apparel retailer wins Gold for developing a “Social Flyer” to reach young shoppers.

hat

Shopper Innovation Awards: Raising the Roof packages good deeds

The non-profit takes home two Golds for repackaging its hats in a way that shows how donations actually help.

CTC

Shopper Innovation Awards: Canadian Tire’s digital catalogues

The retailer takes its iconic catalogue into the digital realm to win four awards – a Gold, a Silver and two Bronze.

Awesome

Shopper Innovation Awards: James Ready gets 50% more awesome

The beer brand collects double Gold for creating coasters that serve different purposes.

MAgnum1

Shopper Innovation Awards: Magnum brings pleasure to Toronto

The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.

12376_9463

CASSIES Grand Prix: Missing Children Society’s next-gen milk carton

By getting permission to use people’s social networks, the organization was able to get the word out about missing kids.

Koodo.single

CASSIES Gold: Koodo’s branding keeps on winning

Thanks to quirky campaigns and memorable characters, the brand has seem consistent growth since its launch.

cowboy2

CASSIES Gold: Mio gets through to millennials

The Kraft water enhancer targets young men with off-the-wall humour.

Kokaneecase

CASSIES Gold: Kokanee makes a movie

The beer brand’s The Movie Out Here picks up yet another accolade for helping to turn sales around in the West.

Social Content

CASSIES Gold: McDonald’s disarms its detractors

The innovative program that answers consumers’ questions continues its winning streak by improving food quality perceptions.