Articles Tagged ‘Goodlife Fitness’

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GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

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GoodLife Fitness picks FCB Canada for creative

The agency will lead a new campaign and a reimagining of the fitness chain’s brand, set to debut in December.

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GoodLife members share advice to their former selves

The fitness club’s latest September push emphasizes the life-changing decisions of its members.

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GoodLife ventures outside the gym

The fitness chain takes a new approach to its fall marketing, using real employees in its creative.

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GoodLife strives for results

A more optimistic message tries to motivate Canadians by showing that their personal fitness goals are within reach.

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Equinox Fitness targets commitment-phobes

The brand launches a provocative campaign as it prepares for expansion in Canada.

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GoodLife knows the struggle is real

The chain of fitness centres targets those who don’t get out to the gym in its first digital campaign.

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GoodLife looks for everyday heroes

The fitness co tries to break down the top barrier to joining a gym: intimidation.