Articles Tagged ‘Google’

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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Environics wins Google

The tech giant moves from Media Profile to a new shop, which will handle its media relations and public affairs.

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Working together to escape Dunkirk

Jam3 and Warner Bros. create a co-op VR experience to promote Christopher Nolan’s latest film.

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Google brings DeepMind to Edmonton

The AI research lab’s first international location aims to take advantage of local academic expertise in deep learning.

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Dentsu Aegis advances new talent’s tech chops

Partnering with Google on an internship program aims to bring innovative thinking into its agencies from the bottom up.

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Android Pay launches in Canada

Which banks are on board and what features should you expect from Google’s mobile wallet?

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What you need to know from Google I/O

Three major AI and personal assistant developments to come out of the tech giant’s annual developers conference.

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Big brands sign on with government-backed AI institute

The Vector Institute, based in Toronto, aims to advance research and Canada’s claim as a leader in the space.

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Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.

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Ecobee’s extreme debut

The smart thermostat company debuts its first-ever brand awareness campaign, showing its products at work in Alaska.

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Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

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How does ego impact payment tech?

A study suggests adoption of new tech depends less on your age and more on emotional considerations.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.

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Strategy’s 2015 nice list

As we get ready for 2016, the strategy team picks our favourite campaigns of the past year.

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PR AOY Bronze: Media Profile’s winning partnership strategy

The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.