Articles Tagged ‘Google’

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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ARCore expands the boundaries of AR

How the scale of Google’s new developer kit democratizes augmented reality and brings the possibilities of the tech to life for clients.

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Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

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Start thinking about your screen-less presence (column)

Mitch Joel gives brands the questions they should be asking in a voice-centred market.

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Walmart and Google partner on voice-powered shopping

The deal aims to help the retail giant close the gap on Amazon’s early lead in voice.

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Ad-focused budgets threaten engagement: column

Cameron Wykes says spending won’t save brands that don’t adjust to the new realities of customer engagement.

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Environics wins Google

The tech giant moves from Media Profile to a new shop, which will handle its media relations and public affairs.

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Working together to escape Dunkirk

Jam3 and Warner Bros. create a co-op VR experience to promote Christopher Nolan’s latest film.

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Google brings DeepMind to Edmonton

The AI research lab’s first international location aims to take advantage of local academic expertise in deep learning.

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Dentsu Aegis advances new talent’s tech chops

Partnering with Google on an internship program aims to bring innovative thinking into its agencies from the bottom up.

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Android Pay launches in Canada

Which banks are on board and what features should you expect from Google’s mobile wallet?

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What you need to know from Google I/O

Three major AI and personal assistant developments to come out of the tech giant’s annual developers conference.

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Big brands sign on with government-backed AI institute

The Vector Institute, based in Toronto, aims to advance research and Canada’s claim as a leader in the space.

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Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.