Articles Tagged ‘Google’


Google hires a CD

The tech giant has brought in Michael Halminen, former SVP/CD from MacLaren McCann, to help bolster ties with agencies.


Bottling optimism

Do you see opportunity, or uncertainty and despair? Tony Chapman on how to find your “O Factor.”


Yet another Grand Prix for Leo Burnett

The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.


Researching research

Using Google’s Consumer Barometer, we check out when and how Canadians investigate their future purchases.


Google revamps the Consumer Barometer

Travel-related purchases reign supreme in online shopping, and other digital insights from the tech co’s free-to-use data tool. Go ahead, you know you want to play with it.

Tim Hortons Concept Store (Convention 2014) - Counter

Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.


Curious about the future? Orange has the crystal ball

Go ahead, ask your (wrinkly) #FutureSelf anything using technology built by Jam3 for the telecom company.


Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.


Tangerine shows who’s boss in digital

What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.

Hyundai_automated car

Marketers tag along for the ride

As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.

Time for digital transformation

Twist Image’s Mitch Joel on the top 10 areas of change for marketers.


Facebook still king of social

Despite claims the site is passe, Intercept Group’s new survey of millennials suggests otherwise.

back to school

Back-to-school tip: Start earlier and finish later

Google’s Alexandra Cohn gives a lesson on three types of back-to-school shoppers.

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

Google trends the World Cup in real time

With ever-changing murals, the tech giant is showing off what people are searching during the soccer competition.