Articles Tagged ‘Google’

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When Google calls

From beauty to tech, Marie-Josee Lamothe chats about disrupted career plans, BBC’s Sherlock and life at Google.

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Moms shell out for cosmetics: study

Mothers’ beauty budgets differ based on age and province, according to this new study from Google and Ipsos Reid.

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Google’s third wave of innovation

From search to drones, Twist Image’s Mitch Joel looks at what’s likely next for the tech co, and why marketers should care.

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Will new apps save Google Glass from doom?

Four new apps from CFC Media Lab and Mind Pirate may address the lack of content complaint for the device.

the movie out here

Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

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Canadian e-comm offerings disappointing: study

A study from Google and L2 finds shops north of the border may miss out on a $38-billion industry if they don’t improve their online offerings.

A marketing tipping point

Hunter Straker’s Matthew Diamond looks to the future of the industry, suggesting the best organizations will test and learn, and evolve.

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Google named most influential brand in Canada: Ipsos Reid

The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.

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Teehan + Lax shortlisted for Cannes Innovation Lion

The Toronto agency gets a nomination in the inaugural category, which honours innovation that brings creativity to life, for its Google Street View Hyperlapse experiment.

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AToMiC Awards: Getting up close and (very) personal

PFAFF, WWF and Google offer personalized experiences to woo consumers.

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AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

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Google ranked most influential brand in Canada: Study

The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.

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Next Big Things: Tech to watch

Keep your eye on this emerging technology, from Google glasses to 3D printing to TV apps that revitalize old-school hip-hop.

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Google exec on the “how” of going mobile

Jesse Haines talks at Ad Week about the shift in mindset that needs to happen in the mobile space.

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Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.