Articles Tagged ‘Google’

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Google named most influential brand in Canada: Ipsos Reid

The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.

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Teehan + Lax shortlisted for Cannes Innovation Lion

The Toronto agency gets a nomination in the inaugural category, which honours innovation that brings creativity to life, for its Google Street View Hyperlapse experiment.

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AToMiC Awards: Getting up close and (very) personal

PFAFF, WWF and Google offer personalized experiences to woo consumers.

Ikea

AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

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Google ranked most influential brand in Canada: Study

The company ranked tops in Canada and the world, followed by Microsoft, Apple and Facebook, according to the latest edition of the Ipsos Reid study, unveiled today at FFWD Ad Week.

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Next Big Things: Tech to watch

Keep your eye on this emerging technology, from Google glasses to 3D printing to TV apps that revitalize old-school hip-hop.

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Google exec on the “how” of going mobile

Jesse Haines talks at Ad Week about the shift in mindset that needs to happen in the mobile space.

Corrine

Retail on the couch: Collaborative marketing strategies along the new path to purchase

Brands must engage consumers online and arm them with as much information as they can.

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The wallet goes digital

Visa is set to launch a digital wallet and services platform, while in the US Google has already jumped on the concept with NFC technology.