Articles Tagged ‘Grey Cup’

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Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

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In search of a Canadian Super Bowl

Heroes & Villains’ Emma Hancock on why commercials shared together are so much more powerful than just sharing commercials.

Copied from Media in Canada - SiriusXM

SiriusXM makes music for the Grey Cup

The satellite radio station has launched a contest that invites sports and music fans to vote for their favourite featured band to play during the CFL event.

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The hard sell

Can the CFL ensure its biggest game ever lives up to the hype amid Toronto’s crowded pro sports market?

Copied from Media in Canada - ItReflectsusAll

The Grey Cup hits the rails for its 100th celebration

Rona is the lead sponsor of the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.