Articles Tagged ‘grey’

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Watch all of the AOY videos

The shortlisted agencies show us the funny in videos created for strategy‘s Agency of the Year Awards gala.

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Leo, Zulu, Grey swim (and win) with the Sharks

The agencies bring 17 Kinsale Shark awards home to Canada.

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To skip, or not to skip

Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.

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Canada strikes Gold, Silver and Bronze in Film

People may have shorter attention spans today, but that’s not stopping brands from making long-format content, says juror Darren Clarke of this year’s work.

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In the jury room with… Grey’s Patrick Scissons

Digital by design — that’s how you win a medal in cyber, says this year’s Canadian juror.

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Six Cyber Lions for Grey, Leo and Rethink

If the work didn’t have innovation in its DNA, then it didn’t get a medal, said jury president Jean Lin.

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Grey, Lg2, Juniper Park strike a chord in Radio

With its definition being challenged, could this be the last year the category is called Radio?

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#LikeAGirl wins PR Grand Prix

The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for “Groceries not guns.”

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Canada wins two Golds in Promo & Activation

Leo Burnett’s “#LikeAGirl” takes a Gold and Bronze at Cannes, while Grey wins Gold for “Groceries Not Guns.”

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Canadians bring home some Effies

Leo Burnett’s #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.

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AToMiC Awards: Shock and awe

Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.

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‘Not allowed’ evolves

How Grey Toronto’s work with Moms Demand Action for Gun Sense in America has unfolded into this latest campaign.

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Record number of Canadians named Cannes jurors

Ten Canadians, including Grey’s Patrick Scissons and Wax’s Monique Gamache, will sit on juries this year.

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Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.

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CASSIES Bronze: The Salvation Army makes a big change

“Tipping Point” showed how the smallest of donations (a coin in a kettle) could have an immediate impact.