Articles Tagged ‘Group M’

KitKat

Don’t read this Kit Kat story

The Nestle Canada brand tries a reverse psychology technique with its “#nontest” campaign.

Purina

Check it out: Purina reveals pet heroes

Pets and humans are “Better Together,” which is why the brand is giving them an award.

SP 300

Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

Vichy

Vichy works a new approach

The skin care brand’s latest campaign steps away from its focus on science to find more emotional connections.

new generation

Creating for the next generation

Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.

shutterstock_198907865

The media omnivore

In a world where multi-tasking is the new reality, Microsoft’s Alyson Gausby looks at how brands can tap whatever device people are on.

study

Shoppers are browsing in stores and buying online

More than half of shoppers will walk away from a store purchase for a 5% online discount, a GroupM Next study finds.