Articles Tagged ‘GroupM’

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Up to the Minute: BICOM gets new managing director

Plus, client wins for North Strategic and Kwittken, GroupM’s new CMO and more news you may have missed.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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Up to the Minute: Cannes shrinks its juries

Plus: New wins for Ketchum and NKPR, GroupM streamlines and more news you may have missed.

Turtles

Turtles targets any time moments

The Nestle brand takes its marketing outside of the holiday season to highlight other year-round occasions.

Print

Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.

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L’Oreal Paris launches Canada-exclusive skincare line

The beauty co launches the new line with a campaign featuring actress Freida Pinto.

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L’Oreal Men’s everyday game faces

The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.

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Up to the Minute: M&H opens Toronto outpost

Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.

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Up to the Minute: Green Giant’s new ho-ho-home

Plus: Omnicom’s new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.

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Up to the Minute: Meet the new Kraft Heinz president

Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.

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Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

MakeupGenius

L’Oreal Paris gets augmented

We get a sneak peek at the cosmetic co’s plans to make its new tech, which lets users try on different makeup looks, the top beauty app in a month.

JIMMY KIMMEL

Specialty TV by the numbers

Looking at specialty TV for your brand? Check out these stats.

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.