Articles Tagged ‘Harbinger’

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Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

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Skittles to hold store closing blowout

The third edition of the brand’s Holiday Pawn Shop activation will be the last.

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The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

PMA

Harbinger adds four new clients

The agency grows its business on both sides of the border with prunes, wine and dog food.

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Check it out: Nightmare on Skittles Ave.

A Halloween execution in Toronto adds a taste of the rainbow to one street’s spooky decorations.

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Is your brand gender neutral enough?

A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.

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Marie Callender’s challenges guilt

The frozen meal brand targets time-strapped moms with its first made-for-Canada campaign.

Hellmann's

Hellmann’s shows off its origins

A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.

Dove

How Dove is keeping its message fresh

The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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Beware household gender conventions

Harbinger reports on how marketers must adapt to changing roles within the home.

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Up to the Minute: New faces at Public

Plus: ADC Young Guns gets a revamp, a new PR firm for Nintendo and more news you may have missed.

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Dove Men+Care’s ordinary heroes

The Unilever brand’s latest spot celebrates the real guys who don’t get medals or statues in their honour.

Nordica

Nordica’s smooth operation

The brand’s new product and campaign go after those who aren’t yet fans of cottage cheese.

selfmaker

Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.