Articles Tagged ‘Harley-Davidson’

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Harley-Davidson issues a connected challenge

The brand uses mobile, beacon and GPS tech in a contest that aims to get riders on the road and engaged with their community.

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Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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AToMiC 2017: High and low experiences

From green lawns to frozen rooftops, these brands pulled off winning stunts.

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The Contenders: Designs for success

Our look at this year’s award show hopefuls examines the design-focused work that will turn judges’ heads.

Inaki Isusi- Managing Director of Harley-Davidson Canada

Harley-Davidson picks new Canadian leadership

Ignacio Isusi will lead the motorcycle brand’s local operations as managing director, while Jay Owen takes over as marketing director.

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Easy rider

Harley-Davidson hearkens back to the ’60s-era “cafe-racing” with the launch of a downtown Toronto coffee shop.

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Shopper Innovation Awards: Harley-Davidson floats a showroom

The motorcycle brand tapped into an opportunity to get its demo together in one place, and displayed bikes on a barge to get their attention.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Celebrity CD wish list

From Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.

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BIMM opens the door to retail

The agency, which specializes in CRM and direct marketing, has launched a new division to help provide retail solutions for clients.

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Harley-Davidson revs up its Quebec campaign

The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.

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Finding a little Harley-Davidson in everyone

The motorcycle brand has come out with Ontario-specific TV spots to change consumer perceptions of the brand.