Articles Tagged ‘Havas Media’

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Let awards set new standards for the industry

Responding to a column earlier this week, Havas’ Alex Panousis explains why she embraces her addiction to shiny things.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

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Laboratoire Suisse takes inspiration from Switzerland

With a new brand identity and platform, the Quebec natural health products company transitions into a masterbrand approach.

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Strategy’s 2015 nice list

As we get ready for 2016, the strategy team picks our favourite campaigns of the past year.

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To skip, or not to skip

Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.

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Volvo gets creative with pre-roll

The Swedish car company and Grey Canada use 40 different ads for its latest YouTube push.

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Which brands are meaningful for Canadians?

Havas Media’s new report suggests many consumers wouldn’t care if most brands disappeared altogether.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Exclusive: Why Helen Pak returned to agency life

After a short stint at Facebook, Havas’ new president and CCO tells strategy why she was attracted to the revamped agency.

The analytics dilemma

Has Canada come any closer to a cross-platform measurement solution? Sadly, it’s mostly still a pipe dream.

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Activia brings back the belly

A new year-long, integrated campaign from the Danone brand featuring Shakira is set to launch Sunday.

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Havas Media merges MPG and Media Contacts

Kevin Johnson, SVP at Havas Media in Canada, on what the news means for the agencies here.