Articles Tagged ‘hbc’

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HBC gets a CMO

Milton Pappas will lead the retail company’s “Marketing Centre of Excellence” in the newly created role.

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The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

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HBC collaborates for beauty

The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.

Hudson's Bay Company History Foundation Celebrates Canada –The Country of Adventurers – With Inspiring New Television Narratives

HBC gets adventurous

The retailer’s History Foundation is bringing stories from the past into the future with its first-ever TV campaign.

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

Copied from Media in Canada - SaksFifthAvenue

Hudson’s Bay Company to buy Saks

HBC will acquire the luxury retailer for approximately $2.9 billion and look to introduce the brand to Canada through full-line, outlet and online stores.

Copied from Media in Canada - money1

Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.

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Zellers gets nostalgic

As Target gets set to move in, the retailer’s recent marketing effort asks customers to share their memories of the store.

Canadian Tire Tires

Store stops, starts & changes

In this new, ongoing Shopper Marketing Report feature, we look at how retailers ranging from Canadian Tire to Microsoft Canada are opening, closing and changing store tactics.