Articles Tagged ‘Heart and Stroke foundation’

heartstrokeseered

Why Heart & Stroke is seeing red

The organization gets angry in a new campaign that aims to highlight healthcare inequalities facing women in Canada.

Norm

Check it out: Heart and Stroke employs the 6ix Dad

The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.

SocialSmoking

Canada takes eight spots on Warc 100 list

The Ontario government’s “Quit the Denial” campaign was among the Canadian creative to stand out for its effectiveness.

ice bucket

So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

Untitled

Top Cannes contenders: Creative Effectiveness

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

HNSF-P1628-C MHL Fisherman.indd

CASSIES Bronze: HSF targets apathetic boomers

The Heart and Stroke Foundation’s “Make Health Last” campaign shows seniors how their last 10 years could be different.

ghoul

CASSIES Silver: Heart and Stroke’s zombies save lives

The foundation trains a record number of people in CPR thanks by tapping into the trendy interest in the “undead.”

Raisingtheroofhouse-300x174

Canada nabs shortlist mentions in Cyber, Radio and Design

Leo Burnett, John St., Tribal DDB and Cossette all have multiple mentions in the lists released this morning from Cannes.

img1

Cause marketing to the extreme

The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.

HeartandStroke

Heart and Stroke Foundation works with time

The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”

Heart&Stroke

CASSIES Silver: Heart & Stroke makes death wait

The non-profit’s haunting message alerts Canadians to the risks of heart disease.

apple3-300dpi

Buzzworthy in 2012

Which campaigns, pop-culture tie-ins and celebrity spokespeople made big splashes this year?

TheUndeading_Still2

Pop-culture tie-in of the year: Heart and Stroke

The non-profit’s bold zombie campaign got everyone talking about CPR.

heartandstroke

The Heart and Stroke Foundation gets real

The charity advises Canadians of the early onset of heart disease with a bold new campaign.