Articles Tagged ‘Heinz’

Carter

Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

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Tony Matta to lead Kraft-Heinz marketing

The Kraft Canada CMO will reportedly take the marcom reins here.

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Dad’s shopping habits by the numbers

Who is more concerned about price – mom or dad? The latter’s buying habits and preferences (and how some compare with mom’s) are revealed in a new Y&R study.

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Why Kraft and Heinz should stay local

Queen’s University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.

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Heinz to merge with Kraft

A deal backed by Tim Hortons owner 3G Capital and Warren Buffett will create North America’s third-largest food company.

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Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.