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Articles Tagged ‘High Road’

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FleishmanHillard, High Road to merge

The PR shops will combine their expertise in crisis management and digital in a move expected to close early next year.

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Car2Go delves into branded content

Canadian YouTubers factor into the car-sharing brand’s new strategy as it supports its new Mercedes partnership.

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Clarks makes a content play

The shoe brand blended old and new art forms to promote its latest line.

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Boston Pizza’s new model for fundraising

Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.

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Up to the Minute: Turo names Canadian AOR

Plus: New faces at Tendril, Relish, BoomBox and High Road, promotions at Dentsu and more news you may have missed.

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Women’s College Hospital illuminates health gap

A new public awareness campaign sheds light on the differences between access to health care.

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Narrative PR names new managing director

Former High Road president Sarah Spence joins the Bensimon Byrne shop.

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‘Tis the season for agency holiday cards (part one)

From BIMM to Mosaic to Wax, here is the first in a round-up of agency goodies for the holiday season.

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Amex opens up the front of the line

The company is giving entertainment perks to non-cardholders to attract new members.

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Brand Partner of the Year: Nutella’s pairings

The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.

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Enercare sings a new tune

The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.

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Nutella hits the road

The brand’s latest experiential play takes celeb chef Stefano Faita on a food truck tour.

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Sobeys aims to make green easy

The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.