Articles Tagged ‘holidays’

Amnesty

Amnesty International gift wraps its holiday message

The non-profit’s wrapping paper is a reminder that not everyone is free to spend the holidays with family and friends.

Cineplex

Cineplex turns home movies into a family reunion trailer

This year’s holiday campaign used real people to show the importance of making time for loved ones.

Rexall2

Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

UberMADD2

Uber and MADD look to prevent ‘stolen’ motherhood

The organizations have partnered on an emotional campaign to fight desensitization to impaired driving messages.

LCBO Exterior1

The LCBO’s holiday guide to responsible hosting

The new CSR campaign was born from a year’s worth of insights that led the brand to tap influencers and take to the streets.

DairyFarmers

Dairy Farmers asks: Does Santa really drink all that milk?

The organization’s first holiday campaign leverages a longstanding tradition to help it connect with consumers on an emotional level.

Best Buy

Best Buy draws on the happiness of giving tech

A new holiday spot suggests gifts from the retailer can transcend age groups.

Sobeys

Sobeys wants to create holiday magic with Santa’s help

How the revival of a much-loved east coast ad led the grocer to shift toward storytelling for its new “Secret Santa” campaign.

Source

The Source continues its transformation

The retailer’s holiday campaign reinforces its position as a store offering top brands, one-to-one service and must-have gifts.

GiantTiger

Giant Tiger tackles the holidays

The retailer continues its national approach with a new holiday campaign targeting moms.

Keurig2

Keurig’s holiday plans

The coffee machine maker goes content-heavy for its Christmas gift guide this year.

Shoppers

Shoppers Drug Mart’s ‘Jollydays’

The retailer positions itself as a one-stop shop for gifts and ups it influencer strategy for the holidays.

Right to Play

Check it out: Right to Play takes you back

An animated storybook helps Canadians remember the joy of playing.

workopolis

Check it out: Career gathering dust?

Workopolis helps give a spiritless elf the push she needs to get working.

BestBuyholiday2

Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.