Articles Tagged ‘Honey Nut Cheerios’

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To 150 years of diversity

Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).

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AToMiC 2017: Knowing your brand DNA

Huggies and Honey Nut Cheerios go back to basics with hugs and bees.

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Honey Nut Cheerios wins 2017 SIA Grand Prix

Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.

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Shopper Innovation Awards Grand Prix: The cause effect

General Mills and Cossette take the top prize for Honey Nut Cheerios and “Bring Back the Bees.”

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Honey Nut Cheerios makes multicultural buzz

The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.

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Cheerios go gluten-free

Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.

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Hot causes

Brands are taking up bees, emojis and food waste to connect with socially-conscious consumers.

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Embracing the Cheerios effect

Inspired by the need for connection, the brand – for the first time – is rolling out a masterbrand campaign for all seven lines of those floaty little Os.