Articles Tagged ‘Hudson’s Bay Company’

gift-brown-shopping-market

HBC gets a CMO

Milton Pappas will lead the retail company’s “Marketing Centre of Excellence” in the newly created role.

20170622-1097683_5_800

It’s time for Hudson’s Bay to hit the trail

A cross-country portage trip is providing digital content for the retailer, along with fundraising for a major Canadian project.

SW-HBC Cooler

Steam Whistle joins the HBC Collection

The cross-branding collaboration puts HBC stripes in beer cases for Canada 150.

hbcteeez

HBC collaborates for beauty

The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.

shutterstock_229761016

Up to the Minute: South St. Burger picks a new AOR

Plus: Hudson’s Bay creates a new PR division, Canada wins 12 D&AD Pencils and more news you may have missed.

Hudson's Bay Company History Foundation Celebrates Canada –The Country of Adventurers – With Inspiring New Television Narratives

HBC gets adventurous

The retailer’s History Foundation is bringing stories from the past into the future with its first-ever TV campaign.

shutterstock_228570481

Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

shutterstock_115239742

Mobile lessons from unlikely sources

Google Canada’s Adam Green on how traditional brands can win in an increasingly mobile-centric world.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

Copied from Media in Canada - SaksFifthAvenue

Hudson’s Bay Company to buy Saks

HBC will acquire the luxury retailer for approximately $2.9 billion and look to introduce the brand to Canada through full-line, outlet and online stores.

Copied from Media in Canada - money1

Details and reaction to the Publicis Omnicom merger

Industry member reaction on the mega deal from Pollin8 founder Lauren Richards, MDC Partners CEO Miles Nadal and GroupM president Dominic Proctor.