Articles Tagged ‘Huggies’

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Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

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It came from Canada: Part 2

Huggies and HP made a splash on the awards circuit, now learn how (and why) their work is being shipped to new markets.

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Who won at the 2017 Strategy Awards?

Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.

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2017 Strategy Awards: Huggies leaves no baby unhugged

The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.

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AToMiC 2017: Knowing your brand DNA

Huggies and Honey Nut Cheerios go back to basics with hugs and bees.

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The Contenders: Creativity for a cause

Our look at this year’s award show favourites continues with feel-good campaigns that might warm judges’ hearts.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Ogilvy and Huggies take CASSIES Grand Prix

BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.

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CASSIES Grand Prix: Proving the power of hugs

The diaper brand capitalized on its name to become the champion hugger.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

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Verdict: Huggies and Walmart partner to win new moms

The Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.