Articles Tagged ‘Human Branding’

2bfeatured

It came from Canada: Part 1

Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility.

slack-imgs

What’s trending for 2017?

From crickets to wine, here are just a few insights into what’s hot for the year ahead.

DSC_0162

When did sleep become sexy?

Getting a proper night’s rest has become the cause du jour for mattress brands, wearables and dairy farmers.

Respect_new2

Nabob and the coffee kerfuffle

How the 120-year-old brand managed to maintain its challenger status.

Kittens_1

On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

SP 300

Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

pfizer

Trend alert: brands get crafty

An anthropological guide for brands getting into handcrafted messaging.

acu_screenshot_assassinatingtheexecutioner_pcdl

The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

Chicken plate[withlogo2]

KFC, the hard way

The QSR is the latest company to venture into the handcrafted space, with a new tagline and campaign.

Tim Hortons celebrates half a century

Will quietly reflecting Canadians’ values be enough to stave off growing competition and resonate with a changing demographic?

shutterstock_129291554

Getting nostalgic about nostalgia

Human Branding’s Johanna Faigelman looks at why millennials are seeking comfort in “better times” of recent past.

shutterstock_156153332

Knowledge, the new elitism

Anthropologist Johanna Faigelman says the elite are no longer born, they’re made.

Modern-day gentlemen

Guys are redefining what it means to be a man, meaning brands in traditionally female-dominated spaces, like fashion, beauty and cooking, will need to play catch-up.