Articles Tagged ‘Hunter Straker’
Budweiser’s new approach to owning goals
The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
General Mills taps Jose Bautista after cereal selfies
The CPG co struck up the partnership after seeing the player’s social media love for its brands.
Shopper Innovation Awards: Corona brings summer early
The beer brand saw an opportunity for an early patio season with Cinco de Mayo.
Shopper Innovation Awards: Budweiser lights up (again)
The beer brand brought its Red Light campaign to pints and pitchers.
Why ‘faster, better, cheaper’ isn’t efficient
Evoking emotion in retail is impactful, but the next frontier is responding to it, says Hunter Straker’s Lavana Pauk.
Minute Rice shows the joy in simplicity
A new content hub, influencer campaign and partnership with Loblaw’s aims to position the brand as healthier to a broad target.
Catelli embraces the highs and lows
A new campaign for the pasta brand highlights the not-always-perfect family moments Canadians live through every day.
Shopper Innovation Awards shortlist revealed
Labatt gets the most nods for its campaigns by UM and Hunter Straker.
Budweiser lights up the hockey world
A giant Goal Light is the latest bold execution the brand will launch during the Super Bowl.
Why the dad demo is unignorable
Believe it or not, dad can be better for your bottom line than mom. Hunter Straker’s Sheri Pearson taps into insights from a recent study, with tips to win his buck.
Hunter Straker wins General Mills
After its success with Old El Paso, the agency has been named General Mills’ AOR for packaging and brand design.
Shopper Innovation Awards: Corona ups the patio experience
The beer brand hit the patios in a big way to increase summer sales.