Articles Tagged ‘Hunter Straker’

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Shopper Innovation Awards: How to keep it fresh

Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.

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Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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General Mills taps Jose Bautista after cereal selfies

The CPG co struck up the partnership after seeing the player’s social media love for its brands.

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Shopper Innovation Awards: Budweiser rocks out with Metallica

The brand produced a limited run of beer inspired by the iconic band for a Quebec City show.

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Shopper Innovation Awards: Corona brings summer early

The beer brand saw an opportunity for an early patio season with Cinco de Mayo.

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Shopper Innovation Awards: Budweiser lights up (again)

The beer brand brought its Red Light campaign to pints and pitchers.

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Why ‘faster, better, cheaper’ isn’t efficient

Evoking emotion in retail is impactful, but the next frontier is responding to it, says Hunter Straker’s Lavana Pauk.

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A personalized win strategy for CPG

Highly customized products and experiences are where the opportunities lie, says Hunter Straker’s Sheri Pearson.

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Minute Rice shows the joy in simplicity

A new content hub, influencer campaign and partnership with Loblaw’s aims to position the brand as healthier to a broad target.

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Catelli embraces the highs and lows

A new campaign for the pasta brand highlights the not-always-perfect family moments Canadians live through every day.

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Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.

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Budweiser lights up the hockey world

A giant Goal Light is the latest bold execution the brand will launch during the Super Bowl.

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Why the dad demo is unignorable

Believe it or not, dad can be better for your bottom line than mom. Hunter Straker’s Sheri Pearson taps into insights from a recent study, with tips to win his buck.

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Hunter Straker wins General Mills

After its success with Old El Paso, the agency has been named General Mills’ AOR for packaging and brand design.