Articles Tagged ‘Hunter Straker’

Troy Yung  Scott Knox ICA 08nov17

CAPMA disbands, merges with ICA

Members of the industry body representing experiential agencies will now be full members of the ICA.

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Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

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Shopper Innovation Awards: How to keep it fresh

Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.

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Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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General Mills taps Jose Bautista after cereal selfies

The CPG co struck up the partnership after seeing the player’s social media love for its brands.

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Shopper Innovation Awards: Budweiser rocks out with Metallica

The brand produced a limited run of beer inspired by the iconic band for a Quebec City show.

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Shopper Innovation Awards: Corona brings summer early

The beer brand saw an opportunity for an early patio season with Cinco de Mayo.

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Shopper Innovation Awards: Budweiser lights up (again)

The beer brand brought its Red Light campaign to pints and pitchers.

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Why ‘faster, better, cheaper’ isn’t efficient

Evoking emotion in retail is impactful, but the next frontier is responding to it, says Hunter Straker’s Lavana Pauk.

Pepsi

A personalized win strategy for CPG

Highly customized products and experiences are where the opportunities lie, says Hunter Straker’s Sheri Pearson.

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Minute Rice shows the joy in simplicity

A new content hub, influencer campaign and partnership with Loblaw’s aims to position the brand as healthier to a broad target.

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Catelli embraces the highs and lows

A new campaign for the pasta brand highlights the not-always-perfect family moments Canadians live through every day.

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Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.

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Budweiser lights up the hockey world

A giant Goal Light is the latest bold execution the brand will launch during the Super Bowl.