Articles Tagged ‘Hyba’

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Hyba stores set to close

The line will still be sold through Reitmans as the company takes a different approach to grow the accessible activewear brand.

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The right man for Reitmans

The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.

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Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

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Rejuvenating Reitmans

How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.

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Reitmans spins off Hyba line

Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.