Articles Tagged ‘IAB MIXX’

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Cheers to not succumbing

Publisher Mary Maddever on the importance of building cultures that frown on mediocrity.

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Why failure is good

Strategy publisher Mary Maddever on advice from Kevin Spacey and Agency of the Year winners.

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New York Ad Week: Goin’ Mobile

MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.

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New York Ad Week: The big bang of tech and creativity is here

Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.