Articles Tagged ‘Ian MacKellar’

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Ian MacKellar heads to JWT New York

Meanwhile, Ogilvy managing director Laurie Young has been appointed CEO for Canada.

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Nabob and the coffee kerfuffle

How the 120-year-old brand managed to maintain its challenger status.

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Nabob mocks the fixings

The Kraft brand is targeting those who prefer substance over style with its new “Respect the Bean” push from Ogilvy.

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Top Cannes contenders: Direct

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Cadbury brings back the clucking bunny

To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.

Ogilvy and Mather Agency Group Photo. Toronto,  Ontario, Canada. July 5, 2013. (photo: Vito Amati)

DAOY Honourable Mention: Ogilvy taps self-starters to deepen digital

The agency snags a Digital AOY prize for work for Dove, Tim Hortons and IBM.

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B!G Awards: Judges & Methodology

Check out the judging panel and methodology behind this year’s B!G Awards.