Articles Tagged ‘ICA’


Where agencies are falling short: study

“Knowledge of your business” is the top gap between what brands expect of agencies and what shops actually deliver, according to a new marketer survey.

The CASSIES countdown begins

Who made the 2015 CASSIES shortlist?

Check out which brands and agencies will compete for the effectiveness Gold, Silver and Bronze prizes in February.


Throwback Thursday: Strategy in 2008

For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.

Aug 2004 cover

Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.


The ICA looks for a few good clients

The association wants to show off the best-in-class companies in its inaugural Client of the Year award.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).


Advertisers and ACTRA reach tentative deal

Mediation moves 17 days of bargaining towards a deal, with the professional performers voting over the next five weeks.


ACTRA-advertisers contract talks move to mediation

The current round of bargaining between the actors’ union, ad agencies and advertisers appears hung up on the thorny issue of internet use of commercials.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.


Social media marketing is dead

…and other highlights from millennial ad guy and author Jeff Fromm ahead of his ICA chat next week.


Future Flash blog: Brands’ low centres of gravity

On the second day of the Muskoka conference, speakers looked at why brands aren’t welcome at the consumer’s social table.

Future Flash blog: On invention and failure

Speakers from Deutsch, Mondelez global and more took to the stage to discuss things that keep them up at night, and potential solutions.

Shield Dress

Mondelez’s Sprouting projects

Global brand strategy lead Eliza Esquivel chats about fashion, entrepreneurship and gum ahead of her ICA Future Flash talk.


Where left brain meets right

Deep Local’s Nathan Martin on the collision of tech and creative, mind control and tactile feedback ahead of his ICA talk this week.


Hegarty returns for FutureFlash 2014

The worldwide CD and founder of U.K. agency Bartle Bogle Hegarty will headline the ICA conference in May.