Articles Tagged ‘Iceculture’

CTiceTRUCK3 cropped

CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.

Copied from Media in Canada - CdnTireicetruck

Canadian Tire makes an ice truck

The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.