Articles Tagged ‘ikea’
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
IKEA creates ‘stuff monster’ to promote decluttering
An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.
Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes
A round-up of senior-level executive changes you may have missed.
IKEA refines its collaboration strategy
How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.
Retail’s identity crisis
It’s time for brands to be bolder and faster on many fronts.
IKEA makes sleep a beautiful thing
A new spot reminding productivity obsessed people to get their rest also marks a strategic shift that will guide creative to 2020.
Corner Office Shifts: New presidents at IKEA and Ford Canada
A round-up of senior-level changes you may have missed.
The wider cost of consumerism
How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.
IKEA’s holiday campaign taps the magic of old furniture
The retailer continues to makes sustainability a core part of its brand promise by showing the joy it can bring.
Check it out: IKEA ain’t afraid of no ghosts
The furniture retailer purchased a supposedly haunted couch in support of its environmental CSR platform.
IKEA reuses a classic spot
A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.
IKEA shows off the possibilities of its catalogue
This year’s campaign builds off a previous concept to show the different ways the retailer fits into any home.
Tech in Action: IKEA turns its boxes into toys
An AR app helps parents and kids make good use of what’s leftover when a piece of new furniture has been put together.
Drag queens make fashion from IKEA products
To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.
IKEA highlights the possibilities of furnishings
Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.
