Articles Tagged ‘ikea’

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IKEA catalogues its versatility

The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.

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Cannes Lions Digest: The record-breaking year

The final tallies, the final winners and final thoughts from inside the jury room.

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Cannes 2017: ‘Fearless Girl’ ends the week on top

Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a “cat’s whisker.”

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Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile

Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.

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Cannes 2017: IKEA and Leo Burnett cook up two Lions

“Cook This Page” earns the agency trophies in Outdoor and Promo & Activation.

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IKEA picks Rethink as new AOR

Following a four month review process, all three agency offices will contribute to the national creative assignment.

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Leo Burnett wins at The One Show

Six Canadian agencies combined for 12 Pencils at last week’s awards.

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Shopper Innovation Awards: Ikea hacks delivery pain points

Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.

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IKEA gets into the connected home

A new product line brings the brand’s trademark affordability and simplicity to the smart lighting category.

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Ikea is Swedish for…

As the retailer celebrates 40 years in Canada, we walk through the brand’s colourful evolution and look at what made it twinkle.

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AToMiC Awards: Disrupted expectations

Ikea and the Foundation Fighting Blindness messed with media to win the audience’s attention.

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Ikea brings the kitchen downtown

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.

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Around the world of shopper marketing

Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.

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Reaching for reconnection

Consumers are looking to switch off and live more “real” lives – and brands are listening.

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Check it out: Ikea’s culinary celebration

The retailer brings back a fan-favourite character for a new campaign about everyday life in the kitchen.