Articles Tagged ‘ikea’
IKEA catalogues its versatility
The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.
Cannes Lions Digest: The record-breaking year
The final tallies, the final winners and final thoughts from inside the jury room.
Cannes 2017: ‘Fearless Girl’ ends the week on top
Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a “cat’s whisker.”
Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile
Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.
Cannes 2017: IKEA and Leo Burnett cook up two Lions
“Cook This Page” earns the agency trophies in Outdoor and Promo & Activation.
IKEA picks Rethink as new AOR
Following a four month review process, all three agency offices will contribute to the national creative assignment.
Leo Burnett wins at The One Show
Six Canadian agencies combined for 12 Pencils at last week’s awards.
Shopper Innovation Awards: Ikea hacks delivery pain points
Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.
IKEA gets into the connected home
A new product line brings the brand’s trademark affordability and simplicity to the smart lighting category.
Ikea is Swedish for…
As the retailer celebrates 40 years in Canada, we walk through the brand’s colourful evolution and look at what made it twinkle.
AToMiC Awards: Disrupted expectations
Ikea and the Foundation Fighting Blindness messed with media to win the audience’s attention.
Ikea brings the kitchen downtown
The brand has created a tasty experience in downtown Toronto as part of its food-first approach.
Around the world of shopper marketing
Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.
Reaching for reconnection
Consumers are looking to switch off and live more “real” lives – and brands are listening.
Check it out: Ikea’s culinary celebration
The retailer brings back a fan-favourite character for a new campaign about everyday life in the kitchen.
