Articles Tagged ‘ikea’

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IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

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IKEA picks Hill+Knowlton for PR

The retailer’s in-house team will work with the agency to develop and execute a national communications strategy.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Back page: Smoke this page

DentsuBos pays homage to Leo Burnett’s creative trailblazers.

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Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.

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2018 CRC: IKEA’s wonderful world

From quirky to inclusive, the #3 brand on this year’s list shifts its marketing toward CSR.

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Strategy’s 2017 Nice List: Part 1

Our editorial staff take a look at the creative work deserving of some extra recognition.

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IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.

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Design AOY Gold: Leo Burnett’s evolution by design

Utility takes the shop’s designs to the next level.

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Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

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IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.

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IKEA’s ‘Cook This Page’ picks up a Grand Clio

The Leo Burnett-led campaign adds another win following success in Cannes.

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Why IKEA’s new AR app is different

The furniture-focused app is a glance into the possibilities offered by Apple’s ARKit.

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IKEA catalogues its versatility

The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.

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Cannes Lions Digest: The record-breaking year

The final tallies, the final winners and final thoughts from inside the jury room.