Articles Tagged ‘ikea’
IKEA’s holiday campaign taps the magic of old furniture
The retailer continues to makes sustainability a core part of its brand promise by showing the joy it can bring.
Check it out: IKEA ain’t afraid of no ghosts
The furniture retailer purchased a supposedly haunted couch in support of its environmental CSR platform.
IKEA reuses a classic spot
A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.
IKEA shows off the possibilities of its catalogue
This year’s campaign builds off a previous concept to show the different ways the retailer fits into any home.
Tech in Action: IKEA turns its boxes into toys
An AR app helps parents and kids make good use of what’s leftover when a piece of new furniture has been put together.
Drag queens make fashion from IKEA products
To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.
IKEA highlights the possibilities of furnishings
Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.
IKEA picks Hill+Knowlton for PR
The retailer’s in-house team will work with the agency to develop and execute a national communications strategy.
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
Back page: Smoke this page
DentsuBos pays homage to Leo Burnett’s creative trailblazers.
Social reality check
Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.
2018 CRC: IKEA’s wonderful world
From quirky to inclusive, the #3 brand on this year’s list shifts its marketing toward CSR.
Strategy’s 2017 Nice List: Part 1
Our editorial staff take a look at the creative work deserving of some extra recognition.
IKEA explores new holiday possibilities
The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.
Design AOY Gold: Leo Burnett’s evolution by design
Utility takes the shop’s designs to the next level.
