Articles Tagged ‘ikea’

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IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.

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Design AOY Gold: Leo Burnett’s evolution by design

Utility takes the shop’s designs to the next level.

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Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

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IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.

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IKEA’s ‘Cook This Page’ picks up a Grand Clio

The Leo Burnett-led campaign adds another win following success in Cannes.

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Why IKEA’s new AR app is different

The furniture-focused app is a glance into the possibilities offered by Apple’s ARKit.

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IKEA catalogues its versatility

The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.

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Cannes Lions Digest: The record-breaking year

The final tallies, the final winners and final thoughts from inside the jury room.

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Cannes 2017: ‘Fearless Girl’ ends the week on top

Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a “cat’s whisker.”

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Cannes 2017: More Canadian wins in Cyber, Direct, Creative Data and Mobile

Critical Mass and Sid Lee picked up their first awards, while FCB and Leo continued their winning ways.

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Cannes 2017: IKEA and Leo Burnett cook up two Lions

“Cook This Page” earns the agency trophies in Outdoor and Promo & Activation.

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IKEA picks Rethink as new AOR

Following a four month review process, all three agency offices will contribute to the national creative assignment.

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Leo Burnett wins at The One Show

Six Canadian agencies combined for 12 Pencils at last week’s awards.

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Shopper Innovation Awards: Ikea hacks delivery pain points

Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.

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IKEA gets into the connected home

A new product line brings the brand’s trademark affordability and simplicity to the smart lighting category.