Articles Tagged ‘ikea’

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IKEA refines its collaboration strategy

How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

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IKEA makes sleep a beautiful thing

A new spot reminding productivity obsessed people to get their rest also marks a strategic shift that will guide creative to 2020.

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Corner Office Shifts: New presidents at IKEA and Ford Canada

A round-up of senior-level changes you may have missed.

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The wider cost of consumerism

How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.

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IKEA’s holiday campaign taps the magic of old furniture

The retailer continues to makes sustainability a core part of its brand promise by showing the joy it can bring.

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Check it out: IKEA ain’t afraid of no ghosts

The furniture retailer purchased a supposedly haunted couch in support of its environmental CSR platform.

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IKEA reuses a classic spot

A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.

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IKEA shows off the possibilities of its catalogue

This year’s campaign builds off a previous concept to show the different ways the retailer fits into any home.

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Tech in Action: IKEA turns its boxes into toys

An AR app helps parents and kids make good use of what’s leftover when a piece of new furniture has been put together.

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Drag queens make fashion from IKEA products

To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.

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IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

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IKEA picks Hill+Knowlton for PR

The retailer’s in-house team will work with the agency to develop and execute a national communications strategy.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Back page: Smoke this page

DentsuBos pays homage to Leo Burnett’s creative trailblazers.