Articles Tagged ‘ikea’

Experience Blindness4

AToMiC Awards: Disrupted expectations

Ikea and the Foundation Fighting Blindness messed with media to win the audience’s attention.

shutterstock_276595409

Ikea brings the kitchen downtown

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.

ikevr1

Around the world of shopper marketing

Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.

opener

Reaching for reconnection

Consumers are looking to switch off and live more “real” lives – and brands are listening.

Ikea

Check it out: Ikea’s culinary celebration

The retailer brings back a fan-favourite character for a new campaign about everyday life in the kitchen.

leoburnett_OPENER

AOY Gold: Leo Burnett’s winning vision

After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.

551_citizenrelations

PR AOY Silver: Citizen Relations’ adaptation

The agency dives deeper into data, and changes with the times as the definition of PR evolves.

525_junglemedia

MAOY Bronze: Jungle Media’s nimble advantage

The scrappy young agency’s flexible approach helps it land a Bronze this year.

hondajays

Brands get on the Blue Jays bandwagon

How Ikea, Honda and Budweiser showed a little spirit ahead of the team’s first playoff game.

latte2

A prophecy for pumpkins

We predict where the fall staple will take us next.

one_SM

Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.

1Always_LikeAGirl_RGB_300dpi

Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms

DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.

watchdog2

AToMiC Awards: Getting in on the action

Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.

MIO

AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.

Gold_Pencil

One Show winners revealed

Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.