Articles Tagged ‘ikea’

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AOY Gold: Leo Burnett’s winning vision

After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.

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PR AOY Silver: Citizen Relations’ adaptation

The agency dives deeper into data, and changes with the times as the definition of PR evolves.

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MAOY Bronze: Jungle Media’s nimble advantage

The scrappy young agency’s flexible approach helps it land a Bronze this year.

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Brands get on the Blue Jays bandwagon

How Ikea, Honda and Budweiser showed a little spirit ahead of the team’s first playoff game.

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A prophecy for pumpkins

We predict where the fall staple will take us next.

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Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.

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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms

DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.

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AToMiC Awards: Getting in on the action

Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.

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AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.

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One Show winners revealed

Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.

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Leo Burnett and JWT pick up White Pencils

Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

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Shopper Innovation Awards: Ikea sets the House Rules

Leo Burnett created a campaign for the furniture retailer that celebrated the rules that govern people’s homes.

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Shopper Innovation Awards: Ikea teaches interior decorating

The retailer’s short TV episodes about room makeovers and innovative samples helped drive store visits and sales.

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Shopper Innovation Awards: Ikea moves people to redecorate

The retailer and its agency turned functional moving boxes into actual-size replicas of Ikea’s furnishings.