Articles Tagged ‘ikea’

MIO

AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.

Gold_Pencil

One Show winners revealed

Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.

Pencils

Leo Burnett and JWT pick up White Pencils

Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.

cover

How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

smileoften

Shopper Innovation Awards: Ikea sets the House Rules

Leo Burnett created a campaign for the furniture retailer that celebrated the rules that govern people’s homes.

IKEA Quick and Easy

Shopper Innovation Awards: Ikea teaches interior decorating

The retailer’s short TV episodes about room makeovers and innovative samples helped drive store visits and sales.

selectSM

Shopper Innovation Awards: Ikea moves people to redecorate

The retailer and its agency turned functional moving boxes into actual-size replicas of Ikea’s furnishings.

Ikea-3

Check it out: Ikea charges you up

The furniture retailer is ridding the world of cables, one charger at a time.

_MG_6563_sm

And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

IKEA-Catalog-14-Brickworks2

CASSIES Silver: Ikea breathes inspiration into catalogue pages

To build excitement for the retailer’s new catalogue, a campaign depicted home decor situations and ways to solve pain points.

Quick & Easy_new1SM

CASSIES Bronze: Ikea makes it quick and easy

The “Quick & Easy Room Makeover Show” showed couples working with a well-known designer to transform their rooms with Ikea textiles.

finger cookin

No, TV isn’t dead

CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.

shutterstock_170431640

Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

watchdogs

Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

Leo Burnett web

AOY Gold: How to win AOY #LikeLeoBurnett

After Honourable Mentions the past two years, the agency has finally struck Gold.