Articles Tagged ‘ikea’

IKEA Quick and Easy

Shopper Innovation Awards: Ikea teaches interior decorating

The retailer’s short TV episodes about room makeovers and innovative samples helped drive store visits and sales.

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Shopper Innovation Awards: Ikea moves people to redecorate

The retailer and its agency turned functional moving boxes into actual-size replicas of Ikea’s furnishings.

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Check it out: Ikea charges you up

The furniture retailer is ridding the world of cables, one charger at a time.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Silver: Ikea breathes inspiration into catalogue pages

To build excitement for the retailer’s new catalogue, a campaign depicted home decor situations and ways to solve pain points.

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CASSIES Bronze: Ikea makes it quick and easy

The “Quick & Easy Room Makeover Show” showed couples working with a well-known designer to transform their rooms with Ikea textiles.

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No, TV isn’t dead

CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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AOY Gold: How to win AOY #LikeLeoBurnett

After Honourable Mentions the past two years, the agency has finally struck Gold.

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Furniture and frights

Get inspired by the brands playing dress up, just in time for Halloween.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Leo Burnett, Zulu Alpha Kilo swim with the Sharks

The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.

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Who picked up the top honour at the annual print awards?

Check out the best newspaper executions from this year’s Extra Awards.

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Ikea lends a helping hand

Apparently you’ll land a job, save some dough on going out and find help in other ways if you shop the retailer’s catalogue.