Articles Tagged ‘ikea’

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Furniture and frights

Get inspired by the brands playing dress up, just in time for Halloween.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Leo Burnett, Zulu Alpha Kilo swim with the Sharks

The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.

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Who picked up the top honour at the annual print awards?

Check out the best newspaper executions from this year’s Extra Awards.

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Ikea lends a helping hand

Apparently you’ll land a job, save some dough on going out and find help in other ways if you shop the retailer’s catalogue.

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Chasing the eight ball

We’re talking about an award here. Take a peek into Leo Burnett’s competitive quality-control process, where a billiard ball is the prize.

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It’s hip to reduce, reuse and recycle, once again

Disposable products are so last century. JWT Intelligence’s latest trend looks at brands tapping into the “circular economy.”

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Andy Macaulay joins Rethink

The former chairman at Union and veteran adman heads to the agency’s Toronto shop as managing partner.

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AToMiC shortlist: part seven

And that’s a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday’s show.

Shopper Marketing Forum and Innovation Awards 2014

Check out strategy‘s photo gallery for highlights from the two-day event in Toronto.

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Ikea’s house rules

The brand is opening up the conversation to find out how people live peacefully with others in a new campaign from Leo Burnett.

Editorial: Beyond standing out

From strategy‘s latest issue, editor Emily Wexler on how brands must really hone into consumers’ lives to break through.

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Shopper Innovation Awards 2014

Ikea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.

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Shopper Innovation Awards: Ikea schools Winnipeggers

The Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.

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Creative Report Card: Top brands’ higher learning

Top marketers from this year’s most awarded advertisers share their future-proofing initiatives.