Articles Tagged ‘ikea’
Shopper Innovation Awards: Ikea teaches interior decorating
The retailer’s short TV episodes about room makeovers and innovative samples helped drive store visits and sales.
Shopper Innovation Awards: Ikea moves people to redecorate
The retailer and its agency turned functional moving boxes into actual-size replicas of Ikea’s furnishings.
Check it out: Ikea charges you up
The furniture retailer is ridding the world of cables, one charger at a time.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Silver: Ikea breathes inspiration into catalogue pages
To build excitement for the retailer’s new catalogue, a campaign depicted home decor situations and ways to solve pain points.
CASSIES Bronze: Ikea makes it quick and easy
The “Quick & Easy Room Makeover Show” showed couples working with a well-known designer to transform their rooms with Ikea textiles.
No, TV isn’t dead
CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
AOY Gold: How to win AOY #LikeLeoBurnett
After Honourable Mentions the past two years, the agency has finally struck Gold.
Furniture and frights
Get inspired by the brands playing dress up, just in time for Halloween.
Throwback Thursday: strategy in 2006
For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.
Leo Burnett, Zulu Alpha Kilo swim with the Sharks
The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.
Who picked up the top honour at the annual print awards?
Check out the best newspaper executions from this year’s Extra Awards.
Ikea lends a helping hand
Apparently you’ll land a job, save some dough on going out and find help in other ways if you shop the retailer’s catalogue.
