Articles Tagged ‘ikea’

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CASSIES Bronze: Ikea beats its Moving Day record

The furniture retailer extends its program in Quebec by delivering moving supplies right to consumers’ doors.

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AOY Honourable Mention: Leo Burnett struts it stuff

The agency gets accolades for work for AMC, Yellow Pages, Ikea, Raising the Roof and James Ready.

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Instant Brand of the Year: Ikea Monkey’s sudden fame

It wouldn’t be a “best of the year” roundup without mention of this fuzzy, fashionable primate. But did Ikea miss out on a marketing opportunity?

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Leo Burnett goes swimming with the Sharks

The Toronto shop was named Agency of the Year at the 51st Kinsale Shark Awards in Ireland last weekend and took home 18 trophies for work for James Ready, Ikea, Raising the Roof and others.

Copied from Media in Canada - IKEA1

Ikea promotes its pages

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.

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Canada gets 11 shortlist mentions on Monday

Lg2 gets the most nods, with two in Outdoor and one in Press. Today’s Media, Mobile, Press and Outdoor lists bring Canada’s total shortlist count so far to 20.

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AToMiC Awards: Perfect timing

Kraft Dinner, Ikea and Taxi Montreal take advantage of newsworthy events and important dates on the calendar to grab attention at the right time.

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AToMiC Awards: Games go beyond the virtual playground

Brands use gaming techniques to engage a competitive audience.

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AToMiC Awards: Brands occupy vacant spaces

Toronto agency Leo Burnett has a knack for found media, claiming and reinventing ad space.

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Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.

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CASSIES Bronze: Ikea brings it home

A refocus on home being where the heart is revives sales.

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CASSIES Silver: Ikea’s moving day

The humble cardboard box hits the street, putting the retailer centre stage in Quebec.

Copied from Media in Canada - IkeaAnthem

Ikea plays with its food

The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.

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Ikea and Reitmans tone down the funny

What happens when brands known for their comedic approach get serious? We ask industry pundits to weigh in on these changes of direction.

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Best brand extensions of the year

Ikea’s hotel and city, Molson’s Six Pints’ Beer Academy and the ubiquitous Ryan Gosling were all notable this year.