Articles Tagged ‘ikea’

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Chasing the eight ball

We’re talking about an award here. Take a peek into Leo Burnett’s competitive quality-control process, where a billiard ball is the prize.

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It’s hip to reduce, reuse and recycle, once again

Disposable products are so last century. JWT Intelligence’s latest trend looks at brands tapping into the “circular economy.”

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Andy Macaulay joins Rethink

The former chairman at Union and veteran adman heads to the agency’s Toronto shop as managing partner.

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AToMiC shortlist: part seven

And that’s a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday’s show.

Shopper Marketing Forum and Innovation Awards 2014

Check out strategy‘s photo gallery for highlights from the two-day event in Toronto.

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Ikea’s house rules

The brand is opening up the conversation to find out how people live peacefully with others in a new campaign from Leo Burnett.

Editorial: Beyond standing out

From strategy‘s latest issue, editor Emily Wexler on how brands must really hone into consumers’ lives to break through.

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Shopper Innovation Awards 2014

Ikea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.

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Shopper Innovation Awards: Ikea schools Winnipeggers

The Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.

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Creative Report Card: Top brands’ higher learning

Top marketers from this year’s most awarded advertisers share their future-proofing initiatives.

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CASSIES Bronze: Ikea beats its Moving Day record

The furniture retailer extends its program in Quebec by delivering moving supplies right to consumers’ doors.

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AOY Honourable Mention: Leo Burnett struts it stuff

The agency gets accolades for work for AMC, Yellow Pages, Ikea, Raising the Roof and James Ready.

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Instant Brand of the Year: Ikea Monkey’s sudden fame

It wouldn’t be a “best of the year” roundup without mention of this fuzzy, fashionable primate. But did Ikea miss out on a marketing opportunity?

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Leo Burnett goes swimming with the Sharks

The Toronto shop was named Agency of the Year at the 51st Kinsale Shark Awards in Ireland last weekend and took home 18 trophies for work for James Ready, Ikea, Raising the Roof and others.

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Ikea promotes its pages

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.