Articles Tagged ‘ikea’

IKEA Human Coupons_3

AToMiC Awards: Games go beyond the virtual playground

Brands use gaming techniques to engage a competitive audience.

JR coasters 3

AToMiC Awards: Brands occupy vacant spaces

Toronto agency Leo Burnett has a knack for found media, claiming and reinventing ad space.

atomic awards

Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.

IKEA

CASSIES Bronze: Ikea brings it home

A refocus on home being where the heart is revives sales.

IKEA

CASSIES Silver: Ikea’s moving day

The humble cardboard box hits the street, putting the retailer centre stage in Quebec.

Copied from Media in Canada - IkeaAnthem

Ikea plays with its food

The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.

REI121005MA

Ikea and Reitmans tone down the funny

What happens when brands known for their comedic approach get serious? We ask industry pundits to weigh in on these changes of direction.

Ikea 3

Best brand extensions of the year

Ikea’s hotel and city, Molson’s Six Pints’ Beer Academy and the ubiquitous Ryan Gosling were all notable this year.

939_1979_3090

Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.

skittles

Canadian agencies make the Kinsale Shark Award shortlist

BBDO and Leo Burnett both walk away with nods on the Irish awards shortlist, which will be announced on Sept. 15.

skittles-300x168

BBDO and Lowe Roche win Bronze Lions at Cannes

Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.

skittles-300x168

Leo Burnett and BBDO make the Promo shortlist

The Canadian agencies nabbed spots for work for Ikea and Skittles, while no Canadian promotions made the cut in the Direct category.

Ikea-300x226

Ikea wants to get to know you

The retailer has taken to the streets with caffeine handouts to better understand its consumers’ home lives.

David Dixon uses his love of patterns as a source of inspiration for his exclusive IKEA collection

Why we heart Ikea

The home furnishing brand has proven itself to be much more than a category – it’s a cultural movement.

IKEA Box

AToMiC Print Engagement

Ikea picks up gold with its Moving Day execution, TVO captures silver with its tiger cage, BC Hydro powers up with a bronze win.