Articles Tagged ‘influencers’

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The List: Wattpad’s evolving influence

We’re rolling out our choices for the top news-making and innovative companies of the year. Here, we look at the platform’s strategy for global content partnerships.

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Canadian Tire’s content-heavy Christmas

The retailer zeros in on its active family target with a new influencer partnership.

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Insights and influencers

Growth and client wins are great, but in this industry, it’s about the output, says strategy editor Emily Wexler.

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Going beyond likes

Social@Ogilvy’s new survey breaks down which social media users are actually advocating for brands.