Articles Tagged ‘Initiative’

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Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.

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Travel Alberta names new agencies

C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a “destination brand.”

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Kronenbourg opens creative hub in hipster haven

The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.

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Up to the Minute: Oasis names new VP creative

Plus, NKPR wins Beck Taxi assignment, Google unveils machine learning ad tool, and more news you may have missed.

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RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

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Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.

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Dairy Farmers issue a non-wake up call

Bedtime stories and lullabies are part of the organization’s new campaign focused on sleep quality.

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Why you’re Jewish enough

The Toronto Jewish Film Festival shows potential attendees the event is for just about everyone.

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Dairy Farmers of Canada takes to the street

The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.

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Dairy Farmers make a health connection

A new campaign gives milk products’ specific health benefits a close-up.

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RBC celebrates easy travel

The latest campaign for its Avion rewards program focuses on the joy of paying for an ideal trip using points.

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CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.

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A third of Canadian millennials find brands annoying

What’s more, only 26% consider brands an important part of their lives.

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ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

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ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.