Articles Tagged ‘Initiative’


Up to the Minute: Oasis names new VP creative

Plus, NKPR wins Beck Taxi assignment, Google unveils machine learning ad tool, and more news you may have missed.


RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.


Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.


Dairy Farmers issue a non-wake up call

Bedtime stories and lullabies are part of the organization’s new campaign focused on sleep quality.


Why you’re Jewish enough

The Toronto Jewish Film Festival shows potential attendees the event is for just about everyone.


Dairy Farmers of Canada takes to the street

The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.


Dairy Farmers make a health connection

A new campaign gives milk products’ specific health benefits a close-up.


RBC celebrates easy travel

The latest campaign for its Avion rewards program focuses on the joy of paying for an ideal trip using points.


CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.


A third of Canadian millennials find brands annoying

What’s more, only 26% consider brands an important part of their lives.

Copied from Media in Canada - ING cheque

ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

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ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.


Kobo shows off its passion

The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.

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ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.