Articles Tagged ‘Initiative’
Dairy Farmers gets cheesy to sell milk
A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.
Dairy Farmers issue a non-wake up call
Bedtime stories and lullabies are part of the organization’s new campaign focused on sleep quality.
Why you’re Jewish enough
The Toronto Jewish Film Festival shows potential attendees the event is for just about everyone.
Dairy Farmers of Canada takes to the street
The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.
Dairy Farmers make a health connection
A new campaign gives milk products’ specific health benefits a close-up.
RBC celebrates easy travel
The latest campaign for its Avion rewards program focuses on the joy of paying for an ideal trip using points.
CASSIES Silver: Tangerine bears the fruits of branding success
To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.
A third of Canadian millennials find brands annoying
What’s more, only 26% consider brands an important part of their lives.
ING introduces an unbelievable service
The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.
ING encourages big savings
The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.
Kobo shows off its passion
The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.