Articles Tagged ‘Initiative’

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

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Dairy Farmers focuses on innovative farming practices

Phase two of the industry group’s campaign continues to tackle ‘myths and misconceptions’ about the dairy industry.

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Cannes 2019: Two Media Lion wins for Canada

FCB/Six and Initiative win Silver for “Go Back to Africa,” while Ogilvy and Mindshare get Bronze for Hellmann’s “Real Food Rescue.”

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RBC’s effort to empower Canada’s young workforce

A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.

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Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

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AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

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AToMiC 2019: Innovate to integrate

Cossette and Initiative found creative ways to get the word out about SickKids and Wendy’s.

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Canada Goose focuses on human bonds in first holiday campaign

The outerwear brand shows its adventurous ambassadors with the people whose connections helped them get where they are today.

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Travel Alberta names new agencies

C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a “destination brand.”

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Kronenbourg opens creative hub in hipster haven

The most-sold French beer in the world is hosting an array of events on Toronto’s trendy Ossington strip this summer.

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Up to the Minute: Oasis names new VP creative

Plus, NKPR wins Beck Taxi assignment, Google unveils machine learning ad tool, and more news you may have missed.

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RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

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Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.