Articles Tagged ‘Initiative’

DFC

Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.

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Dairy Farmers issue a non-wake up call

Bedtime stories and lullabies are part of the organization’s new campaign focused on sleep quality.

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Why you’re Jewish enough

The Toronto Jewish Film Festival shows potential attendees the event is for just about everyone.

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Dairy Farmers of Canada takes to the street

The organization uses milk carton newspaper boxes on the sidewalk to help sell its health message.

Yogurt

Dairy Farmers make a health connection

A new campaign gives milk products’ specific health benefits a close-up.

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RBC celebrates easy travel

The latest campaign for its Avion rewards program focuses on the joy of paying for an ideal trip using points.

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CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.

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A third of Canadian millennials find brands annoying

What’s more, only 26% consider brands an important part of their lives.

Copied from Media in Canada - ING cheque

ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

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ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.

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Kobo shows off its passion

The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.

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ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.