Articles Tagged ‘Initiative’

img4

CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.

shutterstock_238149697

A third of Canadian millennials find brands annoying

What’s more, only 26% consider brands an important part of their lives.

Copied from Media in Canada - ING cheque

ING introduces an unbelievable service

The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.

Copied from Media in Canada - ING car

ING encourages big savings

The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.

Kobo-passion

Kobo shows off its passion

The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.

Copied from Media in Canada - ING postings

ING Direct forms an alliance

To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.